EVERY GOOD DESIGN TELLS A STORY
Every good design tells a story and every good designer has a story to tell. Mine begins like any other kid who, at the age of two, discovers crayons and never wants to put them away. In time, the crayons wore down and I pursued graphic design as a way to continue to create narrative.
After earning a BFA in Communication Design, I held art director positions in both advertising agencies and non-profit organizations where, through digital and print material, I brought product and service stories to life. Eventually, I combined my passion for communicating stories and a curiosity for the marketing strategy behind those stories, by earning an MBA in Marketing. My business and design skills led me to positions at Citi where I not only developed new credit card products and promotional programs, but I directed the advertising agencies on the development of the creative materials used to support those products and programs.
I came full circle with my business and graphic design skills in my most recent position at J-Teen Leadership, a program of UJA-Federation of NY. It was in that role of wearing my many hats that I was empowered to lead the organization forward through strategic marketing, as well as create the design materials to tell the story.
I am now pursuing graphic design full time. As someone who understands marketing and branding, I will work with you to visually convey your company's mission, through print collateral, as well as website and digital design. With experience in Adobe Creative Suite including, Photoshop, InDesign and Illustrator, HTML and CSS I am uniquely qualified to help you meet your business goals.
Now let me tell your story…