Brand Identity

Brand identity, design and illustration for Bloom Healthy, a first of it's kind startup healthy food initiative targeting the food insecure in Westchester County, NY! The client's goal for the branding was to invite her audience in, with happy colors, expressing growth. Brown for the soil, roots, or tree branches, green for all that blooms, colorful fruits and vegetables for the beauty of the harvest, and yellow for the sun that shines its light and helps everything flourish.


I then manipulated the font in order to give it a more organic feel.

Final logo, concepts and logo iterations are shown below.